Moderating teen drinking: combining social marketing and education
نویسندگان
چکیده
منابع مشابه
Combining Social Norms and Social Marketing to Address Underage Drinking: Development and Process Evaluation of a Whole-of-Community Intervention
Youth alcohol consumption has been steadily declining in Australia, as in other countries; fewer young people are drinking and the age of initiation is increasing. However, young people, their parents and others in their communities continue to believe that adolescent (excessive) drinking is the norm. This perception, and the concurrent misperception that the majority of parents are happy to pr...
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ژورنال
عنوان ژورنال: Health Education
سال: 2013
ISSN: 0965-4283
DOI: 10.1108/he-07-2012-0041